Marketing Customer-Services by Robert Wardrick

Marketing Customer-Services

by Robert Wardrick

Bad  customer service is everywhere these days - unmanned front desks,
surly  servers, clueless staff, employees talking on the phone, and managers
who  refuse to acknowledge a  customer. It's no longer an exception ... poor
service has become the norm."

Customer  service is a vital part of your marketing mix. After spending time
and money  to draw prospects to our products and services then have a
customer-service  break down at the point of deliver can destory your
bottom line and your  reputation. Large brick and mortar businesses are
some of the worst at  customer services, but many e-commerce sites are
also lacking;

3.  Slow answering email inquires.

2. Asking for to much personal info to  make a simple sale.

1. Burying relevant information ten pages deep.

André Bell, _http://www.economicbooster.com_
(http://www.economicbooster.com/)   author, speaker and business
consultant, sums it up best, "Most people look  at what their competitors
are doing to market their businesses and then  simply imitate that,
whether good or bad."

"The best marketing  approach resembles an octopus. An octopus is very
effective at catching food  with eight limbs. If the octopus loses one limb
it may momentarily lose some of  its strength and agility, but it adapts and
continues on as an effective  hunter and  predator."
..................................................

Robert  Wardrick is host of Businesshood 2005 
http://www.robertwardrick.com
"Tips  & News You Can  Use"